We’re drowning in brands There are over 29 million small and medium-sized businesses in the U.S. And every one of them is fighting for the attention of your potential customers; competing with each other daily for visibility and awareness using...

Mad Men-era advertising wiz, Herbert Krugman, took a special interest in consumer behavior. In order to plan better TV media buys, he did research in the late 1960s, on how many times consumers needed to see an ad for the same...