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Posts tagged with: ad repetition
Tag: ad repetition
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Advertising
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Marketing science
The science of advertising: how many times do we need to see an ad before we buy?
Mad Men-era advertising wiz, Herbert Krugman, took a special interest in consumer behavior. In order to plan better TV media buys, he did research in the late 1960s, on how many times consumers needed to see an ad for the same...
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