Mad Men-era advertising wiz, Herbert Krugman, took a special interest in consumer behavior. In order to plan better TV media buys, he did research in the late 1960s, on how many times consumers needed to see an ad for the same...

It starts with the headline. And maybe ends with the headline. What I mean is that the headline is actually the most important part of your post. Ignore its importance and you risk the readability and shareability of your post....

Two of the most common questions my clients ask is: “What’s the most effective marketing technique that will get people to notice (or become aware of) my product?” and then, “What’s the most effective marketing technique to get people to buy my product?”...