We’re drowning in brands There are over 29 million small and medium-sized businesses in the U.S. And every one of them is fighting for the attention of your potential customers; competing with each other daily for visibility and awareness using...

Two of the most common questions my clients ask is: “What’s the most effective marketing technique that will get people to notice (or become aware of) my product?” and then, “What’s the most effective marketing technique to get people to buy my product?”...