Why go online? First, it’s just expected these days – no getting around it – your customers expect to find your brand online and unfortunately, may bypass your brand for a competitor that’s already online. Plan on it as a...

What is your brand? Is it your logo or your color palette? Your name? Many businesses see “branding” as writing the perfect copy and/or choosing the perfect color scheme. If this describes your business, you’re focusing on the output of branding before...

Two of the most common questions my clients ask is: “What’s the most effective marketing technique that will get people to notice (or become aware of) my product?” and then, “What’s the most effective marketing technique to get people to buy my product?”...