We’re drowning in brands There are over 29 million small and medium-sized businesses in the U.S. And every one of them is fighting for the attention of your potential customers; competing with each other daily for visibility and awareness using...

Why go online? First, it’s just expected these days – no getting around it – your customers expect to find your brand online and unfortunately, may bypass your brand for a competitor that’s already online. Plan on it as a...

What is your brand? Is it your logo or your color palette? Your name? Many businesses see “branding” as writing the perfect copy and/or choosing the perfect color scheme. If this describes your business, you’re focusing on the output of branding before...