In the midst of the COVID-19 crisis, distance learning has emerged as a way for business professionals sheltering at home to stay ahead of the curve in their respective fields. Shorter than a college semester, these courses are typically self-regulated...
We’re drowning in brands There are over 29 million small and medium-sized businesses in the U.S. And every one of them is fighting for the attention of your potential customers; competing with each other daily for visibility and awareness using...
So you’ve decided to get your small business or store online, and you’ve taken the first steps. Now you need to build a website. For best results, take some time and review these 10 questions. Your thoughtful answers will give...
Why go online? First, it’s just expected these days – no getting around it – your customers expect to find your brand online and unfortunately, may bypass your brand for a competitor that’s already online. Plan on it as a...
What is your brand? Is it your logo or your color palette? Your name? Many businesses see “branding” as writing the perfect copy and/or choosing the perfect color scheme. If this describes your business, you’re focusing on the output of branding before...
Do you wonder why your organizations’ Facebook posts are seen by fewer and fewer people? Does it feel like no matter what you post, you’re not getting the response you expected? You can blame Facebook’s latest algorithm for this. But wait....
Mad Men-era advertising wiz, Herbert Krugman, took a special interest in consumer behavior. In order to plan better TV media buys, he did research in the late 1960s, on how many times consumers needed to see an ad for the same...
It starts with the headline. And maybe ends with the headline. What I mean is that the headline is actually the most important part of your post. Ignore its importance and you risk the readability and shareability of your post....
Two of the most common questions my clients ask is: “What’s the most effective marketing technique that will get people to notice (or become aware of) my product?” and then, “What’s the most effective marketing technique to get people to buy my product?”...